A new study from research firm PwC suggests you should use Tinder more to find out if you’re the right candidate for a job.
The study surveyed 1,000 US workers and found that 40 per cent of respondents said they’ve used Tinder at least once in the past week.
The report also found that, for men, a large majority (76 per cent) said they use Tinder to find a match for their current job.
But women were more likely to use Tinder as a way to find work than men, with just 27 per cent using it for work purposes.
Tinder’s data is also more diverse than its competitors, which has led to the firm’s founders Mark Zuckerberg and Sheryl Sandberg admitting that they had “baked the data into our algorithms and thought it would never be found”.
While the firm says that it is looking into ways to improve its user experience, it said that it “will not be commenting on the efficacy of our platform”.
Tinder was founded in 2009 by Mark Zuckerberg, who was then an early investor.
Zuckerberg was quick to admit that the platform was “totally imperfect” and he had to “learn how to fix it”.
Its popularity grew as it expanded its app to include live video chats, which became the mainstay of its social media marketing.
Its main competitor, OkCupid, also started out with a social media platform but has since pivoted away from advertising and advertising-driven marketing.
The firm’s CEO, Susan Wojcicki, said that Tinder was the “most powerful platform for a woman” and that it had “revolutionised the dating app industry”.
“Women are increasingly using Tinder to connect with each other and make new connections that they would never have thought possible,” she said.
“Women want to find their soul mates, they want to make new friends, and Tinder is where they do that.”
Tinder has since been acquired by Facebook.